Apple's popularity, particularly in the computing industries, has grown since its foundation in the middle of the 1970s. It realized its maximum capabilities as it moved from marketing and promoting computer products to develop an innovative industrial design in contemporary electronics, unique hardware, operating system, application and service software. It offers new, easy-to-use and reliable integration products and services to consumers. Apple was established by Steven Jobs, who later became the CEO of Apple in the 1970s. Apple began as a computer company in 1976 and was quickly recognized for its intuitive adaptation approach to the user experience, where the first mouse and first onscreen windows were introduced.
Steven Job's unique approach concentrated more on unique goods and, by 2001, incorporating the iPod, one of the market leaders for music players, attracted its complete inventions. Ultimately, in 2008, iPhone came into existence and followed by iMac, iPad and iTunes, which became extensively successful. It led to electronic products being gradually transformed into the company's main objectives in combination with excellent consumer support throughout its product base. Our PhD qualified experts help you secure the finest grades upon submission of your assignment. Just approach the help desk column of essayassignmenthelp.com.au with your “Help me with my assignment help” requests, and we will assign our creative minds to assist you in the best possible way with your assignments.
SWOT analysis of Apple
Internal analyses, also called SWOT analyses, ascertain the corporation's competition and develop corporation sales & marketing strategies to meet their marketing & strategic goals. In order to implement a marketing plan, case study SWOT analysis of Apple Inc.'s market position is essential. In order to analyze the SWOT of Apple Inc, the following table needs to be followed:
The goods offered by Apple Inc. are distinctive:
· They are premised on original technologies established by Apple which its competitors do not know;
· The goods offered by Apple Inc. are of greatest quality as per the consumer satisfaction survey;
· The Strong market position today;
· Great ability for graphics;
· The geographical management of its business;
· Loyal client base;
· In 2008, Apple widened its iPhone goods to function on AT&T's 3G network, and therefore, introduced iPod touch and Wi-Fi Internet devices.
· Lack of rivalry, which would help to promote products and services of the organization to higher quality levels;
· Apple was regarded for keeping secrets behind its technologies that made Microsoft incapable of using software that would function with its computer platform;
· Apple always denied to compete for rates, relying on the gracefulness, convenience and dependability of the design and embedded characteristics to attract its consumers;
· Apple's personal computers did not work with other software, which would have increased its sales profit margin;
· Inadequate price flexibility and modifications to socio-economic transition;
· The most recent product developed by MacBook Air Apple in 2008 has been acknowledged as a world-finest notebook with no optical discs and restricted USB port connectivity, and a distinct external purchase is needed. Even though it was easily transportable, the battery could not be supplemented, and consumers could not be forced away from the Macintosh computer products.
· The unique nature of the products and services delivered could help in strengthening the market position further;
· Further expansion of the international market with products including iPhone, iPhone, MacBook and acknowledgment software programs is advantageous to consumer base development and market differentiation;
· Further electronic and software innovations in advertising the organization worldwide through leading computers, such as Samsung Electronics and Microsoft;
· Apple Application stores were accessible by all users and were capable of buying iPhone, iPod Touch and gaming applications written by third parties.
· Lack of rivalry to undermine the enterprise;
· Capacity to regulate socio-economic and demographic modifications to weaken its position of the market;
· Global financial position to harm the organization's market position, supply & sales rates of the organization.
Pestle analysis of Apple
An assessment of the external macro-environment in which a company operates is recognized as Macro analysis. Macro analysis sometimes also regarded as PESTLE analysis. Factors such as political, financial, social, technological, environmental and legal matters are part of the PESTEL analysis. In order to analyze the macro environment of Apple Inc, the following table needs to be followed:
Political regimes did not impact Apple's operations in the United States as the government was responsive to technological progress. The corporation also tried to distinguish between politics and business operations.
In 2007, the strategy of Apple to change its name from Apple Computer's to Apple Inc. did not have a significant effect on its sales but rather symbolized the long-term strategy of the organization, explained marketing messages and empowered depositors to compare their products to those of other customer electronic companies generally.
Apple has been able to sell millions of copies online with its iTunes software that can be downloaded from any computer platform. It shifted from 200,000 to 500,000 songs per day, and iPod was the only music player on the market to play iTunes music.
Apple has a network of coordinated providers and loyal consumers who support Apple because it offers high-quality products.
In both of the technology solutions it provides and software development, Apple maintains its consumers up to date.
In BusinessWeek, Apple was awarded among the top innovators in the US. Since 2004, product development has dramatically enhanced, and its sales and margins differentiate themselves. Since 2007, Apple has successfully recorded 30 per cent gross margins.
Apple Inc. is a legal entity paying taxes and is accountable for the quality of its products and services.
The procedure of Apple production is environmentally safe. In addition, in all nations where it functions, the corporation supports environmental initiatives.
Relevant information of Apple case study
It cannot be ignored that Apple was at the top of consumer satisfaction in the American Consumer Satisfaction Index (ASCI) during the second quarter of 2009, with phone-based technical support, responses, face-to-face communications, e-mails and information exchanges. Apple's current merger with software developers and renowned service providers of voice input technology has shown strong IT command. However, before rushing to market, Apple must take sufficient time to check its goods, such as MacBook Air, which has dissatisfied numerous consumers. Gap analysis is regarded as a methodology to recognize deficiencies for a corporation and determine marketing policies and strategies. The organization has expanded to music, videos, films and television beyond the personal computer industry. Differentiation is a good marketing strategy in itself, but business development should focus on quality goods to reduce the number of faulty goods and reminders. Apple employing John Sculley from PepsiCo spearheaded marketing in order to lead the company's business and commercialization, while Steven Job concentrated on technology which led to more creative goods, such as Macintosh being introduced in 1984. In terms of graceful design and ease of use, the new CEO allowed revelation in electronic goods. In order to hire skilled personnel who boost organization sales profit, the company must use the same strategic plan in future.
For Apple, the product strategy and the socio-economic and demographic changes differ considerably. The company has continued to improve its position in the market by keeping pace with technology and the distinctiveness of the offered products and services. Nevertheless, it could weaken its market position in the future if it cannot adapt to socio-economic and demographic adjustments. Apple competed with Dell on the computer markets head to head, and after seeing this competition, the CEO of Apple, namely Steve Jobs, argued that market shares were not everything. This declaration itself is contradictory because the corporation is involved in the profit-making business. Dell dominated the markets because of its effective supply chain management even though Apple exceeded them in innovations and other methodologies. Apple should look at the need to establish adequate price flexibility and socio-economic modifications adjustment.
With the introduction of compatible software on the markets, IBM prices have fallen, and Apple's R&D costs have been higher since the organization spends substantially in its selling income for R&D. Considerable insights were not sufficient to support the organization's poor performance. Before heavily invested in non-profitable deals, Apple might have spent time studying its market requirements. Since the introduction of PowerMac by Michael Spindler in 1993, Apple has shifted to price performance. The strategic approach of the new CEO was to allow other organizations to produce Mac clones, which saw several clones stealing 20 per cent of Macintosh's sales. In this case, Apple should be looking to have a CEO who will preserve its key potential and capabilities while improving in other affected areas. The present strategy of Apple to introduce new products for market expansion should be maintained.
Nevertheless, the corporation should also promote its goods through media promotion and discount goods to enhance consumer satisfaction. As Apple had the significant market capability to develop new products, it never looked heavy competitive. The market strategies of Apple Inc. has significantly extended its budgets to include additional losses. For instance, when Macintosh was first launched on the markets, large graphics became popular among individuals, yet it performed slowly and could not be embedded with several of the software in the markets. NeXT Computer was launched at the expense of Macintosh and made no revenue for the organization. In this case, Apple should use market analysis to ensure that market shares are not sipping.