The purpose of the paper is to provide SWOT and pestle analysis of the company, Kellogg’s in following paragraphs. The Kellogg Company, an American multinational food manufacturing company which focused on the various nutritional foods which are commercially used around the globe. The headquartered of Kellogg Company is in Michigan, United States. Considering foods which are commercially produced, Kellogg’s sells cereal as well as convenience foods such as crackers and toaster pastries. Other Kellogg Company commercially used products include Corn Flakes, Frosted Flakes, Pringles, Eggo, as well as Cheez-It.
The mission statement of the company such as “Nourishing families so they can flourish and thrive”. The company exhibited manufactured and marketed their products for approximately 180 countries. Considering the history of the company. The company is the major competitor in the mealtime food market sector. The company exhibited proved to be sophisticated operators within the fast-moving consumer goods industry and often have low competitors. However, they are facing stimulating challenges of a declining market place as consumers focus of food removed from more health-focused, are ingesting out more, and have better solution for improving their health.
The history of this company is interesting and provided a brief insight into the struggles that require for improving the identity while capturing global market. For example, W. K. Kellogg convinced his brother to serve the diet in flake form for the guests in order to reduce the perishable characteristics of the food. However, the flaked wheat was wrapped to meet mail-order requests from visitors after they left the Sanitarium.
However, Dr. John Harvey prohibited his brother Will from dispensing cereal beyond his consumers. Consequently, both the brother split and W. K. launched the Company on the name of Battle Creek Toasted Corn Flake on the exact date of February 19, 1906. Convincing his brother to surrender rights to the product, Will's company produced as well as marketed the hugely successful Kellogg's Toasted Corn Flakes. The company was renamed the Kellogg Toasted Corn Flake Company in 1909 which also operated under the Kellogg Company that was finally launched in the global market. The following paragraphs will provide SWOT and pestle analysis of the company.
Political factors play an important role in influencing the factors that can control Kellogg Company's long term profitability as well as growth. The political factors are following:
Macro environment factors such as savings rate, foreign exchange rate as well as economic cycle control the collective demand as well as aggregate investment in an economy.
Society’s culture influence the revenue as the impact the culture of an organization in an environment often influence the product delivery and manufacturing services. Shared beliefs as well as attitudes of the population play a great role in how dealers at Kellogg Company.
Transportation industry excellent example to illustrate Technological Factors. Over the last 5 years the manufacturing has been altering really fast, not even giving chance to the established players to cope with the changes.
Texas as well as Florida have different obligation sections in case of mishaps or environmental disaster.
On a concluding note, it can be said that Kellogg Company, an American multinational food manufacturing company which focused on the various nutritional foods. The company was renamed the Kellogg Toasted Corn Flake Company in 1909 which also operated under the Kellogg Company that was finally launched in the global market. In order to bring revenue, the company can install technology and R and D.
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