Delivering an impeccable and stellar case study on Starbucks is no walk in the park, especially if you are not well-versed with the writing style.
If you baffled about how to deliver a compelling case study, you have landed on the right website. Here, we will walk you through certain significant guidelines to develop your Starbucks case study and strategies for crafting the perfect SWOT and PESTLE analysis like a pro.
Without any further ado, let’s get started. Shall we?
Starbucks: A Quick Overview
“Let there be coffee”, and that was the inception of the caffeine mogul that Starbucks is today.
In 1971, Jerry Baldwin, Gordon Bowker, and Zev Siegal opened the first store of Starbucks near the historic Pike Place Market in Seattle. All three founders had two aspects in common- they all hailed from academics and loved coffee. So, the brand practically created the idea of a third place between home and work where people can relax, enjoy a hot cup of coffee, and revel in the pleasant ambience.
By the early 1980s, Starbucks had opened four stores in Seattle that stood apart in the herd with their top-notch fresh-roasted coffees. As of September 2019, it became the largest coffee shop chain in the US with 15,149 stores and generated over $21 billion in sales in the US alone, much more than half of its closest competitors.
Significant Guidelines To Craft An Impeccable Starbucks Case Study
Now that you have gained an in-depth understanding of Starbucks, let’s focus on how to write a stellar case study on the brand that is worth reading-
Explain The Situation or Problem
While crafting your Starbucks case study, readers must have a sound understanding of the issue for which the solution is sought. State explicitly the issue posed in the study. You can also start by sharing quotes from someone intimate with the situation. Or, you can even present a question.
Provide Relevant Background Information
The background is the segment where you explain why there is an issue. This will incorporate the significant facts and figures on Starbucks from authoritative sources. Try to use anything like graphs, charts, tables, photos, videos, audio files and anything on Starbucks which may be useful here.
Discuss The Solutions
Explain the solution to the issue of Starbucks and the thought processes that led up to it. This will guide your reader through vital information to the implemented solution.
Evaluate Your Response To The Solution
If your Starbucks case study is for a current issue, there may not have been enough time to determine the overall effect of the solution. If the solution was in place for a certain time, there is a brilliant opportunity to collect and review facts. Also, you can incorporate a summary of how well the solution s working.
Check out an inspiring Starbucks case study example to connect the relevant theory to the practice.
Starbucks: A Well-Detailed SWOT Analysis
To stand out among the herd of many in your class, you can draft an exemplary SWOT analysis of Starbucks. You can also use this important technique to evaluate the present strengths, weaknesses, opportunities and threats; Starbucks is facing in its current business assignment help situation. Let’s get started-
List The Strengths Of The Business
Strengths will define the internal and positive attributes of Starbucks. It must show the aspect which helps Starbucks distinguish itself from its competitors. Try to figure out the advantages Starbucks has over other companies.
Like, while crafting the well-detailed SWOT analysis for Starbucks, you can include the following information in the ‘Strengths’ section-
With an annual profit of $3.6 billion and revenue of $26.5 billion in the fiscal year 2019, Starbucks has gained a strong financial position in the market.
The company has acquired the six best companies, including Teavana, Tazo, Seattle’s Best Coffee, Evolution Fresh, Torrefazione Italia Coffee, and Ethos Water. These acquisitions have proved to be quite successful for Starbucks.
List The Weakness Of The Business
Akin to strengths, weaknesses are the inherent features of Starbucks. They are the crucial negative aspects that detract the company from its strengths.
For example, you can include the below-enlisted information in the ‘Weakness’ section of Starbucks SWOT-
Starbucks faced numerous controversies and criticisms due to its tax avoidance in the UK. Reuters’ Investigation discovered that it didn’t pay tax on its £1.3 billion sales in three years before 2012.
For countless working consumers and middle tiers, the brand’s offerings are more expensive than McDonald’s and other coffee outlets. Its excessive high prices reduce the affordability for consumers.
Jot Down The Potential Opportunities For Starbucks
Opportunities signify the external factors in the business environment that are more likely to contribute to Starbuck’s success. For instance, to list out the potential opportunities for Starbucks, you could incorporate the following information-
Most Starbucks coffeehouses are in the US. However, the company's global expansion in emerging economies like China, India, and certain regions of Africa can provide lucrative opportunities to the company.
The company is quite popular. So, if it launches new products and holiday flavours like Eggnog Latte, Peppermint Mocha, and Gingerbread Loaf under its name, it would be incredibly profitable and welcomed hugely in the markets.
Write The Potential Threats To Starbucks
Threats imply the external factors that Starbucks has no control over. Ensure to list down the factors that can negatively affect the business externally.
Like, for the final ‘Threats’ section of Starbucks SWOT, you can always include the below-mentioned information-
The aggressive completion of Starbucks with multinational companies like McDonald’s and Dunkin Donuts can always pose a significant threat to its market position.
Due to the ongoing global recession, the revenue of Starbucks has already dropped. Compared to 2109, the revenue of the fiscal year 2020 in quarter 2 is down by 5%, and quarter 3 dropped down by 38% due to the pandemic.
Starbucks: Crafting A PESTLE Analysis
PESTLE is a marketing analysis used by eminent entrepreneurs to examine the external or macro aspects that affect their business. Like SWOT, you can also craft a PESTLE to analyse the political, economic, social, environmental and technological factors that will impact Starbucks in the years ahead.
Start with Political
These crucial factors must include how and to what extent a government intervenes in the economy or a specific brand like Starbucks. Mainly, all the influences a government has on Starbucks will be listed here.
Like, in Starbucks PESTLE's 'Political' segment, you can include crucial information like- Starbucks purchases coffee beans from other countries. Thus, the company needs to be friends with the politicians of foreign countries and abide by all their laws.
Move on to Economical
Economic aspects are significant determinants and play a crucial role in economic performance. Therefore, such factors usually end up becoming a key decision-maker in the success and failure of Starbucks.
In the ‘Economy’ section of Starbucks PESTLE, you can include information like "Competitive pricing from the competitors can start a price war for Starbucks. It can lower the profit margins as Starbucks that the brand attempts to increase or maintain their market share."
Evaluate Social Aspects
This dimension will represent the demographic characteristics, customs, norms, and values of the population within which Starbucks operates.
Thus, in the ‘Social’ of Starbucks PESTLE, you can write, “Starbucks does not want to shift to an area where the population possesses a poor attitude towards work. The hiring would be challenging, training strenuous, and staff turnover will be high.”
Look At Technological Aspects
These crucial factors pertain to technological innovations that may impact the operation of Starbucks and the market favourably or unfavourably.
Hence, in the ‘Technology’ of Starbucks PESTLE, you can pen down “Technological developments of coffee making machines and computers Starbucks use to run their cash registers will allow them to serve their staff quickly. This will create the potential to serve much more customers in a day.”
Comprehend The Legal Impacts
This section will include the impact of certain laws the company is bound to abide by to conduct ethical business.
Like, for the 'Legal' segment of Starbucks PESTLE, you can write something like, “Starbucks must be completely aware of the trade laws in numerous countries they occupy and conduct business with. They also must ensure not to violate any religious laws.”
Write on Environmental Changes
This segment will include the crucial environmental factors that might impact the operation of the business.
Like, for the ‘Environmental’ section of Starbucks PESTLE, include information like “Starbucks must be aware of the physical and influential power of different groups like ‘Greenpeace’ and ‘Friends of the Earth’”.
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